How To Produce The PERFECT Viral Ebook
by: Harvey Segal
Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.
Take the case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.
How is this achieved ?
The basic concept is that the book contains links to affiliate products. When a reader of the book makes a purchase from a link then the affiliate receives the commission.
The creator of such a book will allow some of the links to be 'rebranded' which means a person (who we will refer to as the rebrander) can replace them with his own affiliate codes thus collecting commission. This is the obvious incentive for him to pass the book around and begin the viral progression.
If we want to maximize the benefits for everyone and create the perfect viral ebook we need to have THREE key factors in place.
1) Wide Distribution
There are many permutations in the ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and even the right to grant resale rights.
Let's keep it simple. What we want is the widest possible distribution so that we get the most commission from the affiliate links.
So we will have a FREE book and FREE rebranding rights.
2) Quality Affiliate Links
It goes without saying that your book should contain good content on a topic of interest.
But will readers click on those affiliate links ?
The answer is 'NO' if you copy the poor example of many authors, for instance:
- have you ever opened an ebook and been faced with a barrage of affiliate links ?
- or seen affiliate products which have nothing to do with the theme of the book ? For example in a book about hypnotism you get a link to a web hosting company.
So what is the best way ?
The secret is to have highly relevant links and weave them naturally into the content in a low key style without appearing to push for a sale. So when you discuss a particular topic and want to show where more detail can be found, or how a particular problem can be solved, that's where you can mention the affiliate product as a source of further information. If you want to see really good examples of how to do this read the free book at the end of this article.
See - that last sentence was an ACTUAL working example of how to weave in a link.
3) Maximum Return For Both Parties
You need to get the rebranding balance right.
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How To Produce The PERFECT Viral Ebook
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About The Author
Harvey is the author of several viral ebooks including 101 SuperTips, a collection of unique Internet Marketing tips, at http://www.supertips.com/101/
You can reproduce this article and change the URL to point to your own rebranded version.
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