Achieving Online $ales $uccess
by: Alex Lekas
Dan Sallis has been racing motorcycles for about ten years, and always had difficulty finding replacement parts. After talking with fellow riders who had the same problem, Sallis and Jodie Barr filled the economic vacuum, turning 1tail.com into a favorite stop for competitive racers and weekend enthusiasts in less than a year. "The response has been overwhelming," says Barr, who is the company’s President. Sallis is the Chief Technical Officer. "Dan and I weren't sure if a small business like this could succeed on the Internet, but it can." A handful of products has grown into a digital superstore that reaches a national market 24 hours a day, making their business one of a growing number capturing a greater share of the retail market.
The US Commerce Department says digital sales posted their highest increase in three years last quarter, accounting for more than $21-billion between April and June. Earlier this year, Forrester Research and Shop.org predicted Web sales of more than $172-billion, a 22% increase from last year. “Even people who don’t make buy online use the Internet for research purposes, comparing products and prices in searching for the best deal,” according to Clarence Briggs, Chief Executive of AIT (http://www.ait.com), which provides web hosting and e-commerce business services to companies like 1tail.com. "Our role is to make it easy for even non-technical people to harness the Internet as a business tool.”
Briggs points the type businesses that AIT hosts who have turned their web sites into consistent money-makers:
• Millions of dollars in suction cups sold each year by a New York company
(continued...)
Achieving Online $ales $uccess
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About The Author
Alex Lekas is the VP / Marketing & Corporate Communications for AIT, Inc. (http://ait.com), a web hosting and ecommerce company serving 191,688 business domains in 107 countries.
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